Beauty of Joseon, a Korean skincare brand that utilises herbal ingredients from the Joseon dynasty in combination with modern technology, providing skincare products that not only look chic as heck on your beauty shelf - but also treat skin concerns to enhance your natural beauty.
Born in the Republic of Korea in 2018, Beauty of Joseon emulates traditional Korean values in combination with a modern aesthetic. All of their products contain ingredients from traditional Korean medicine (Hanbang) alongside more modern ingredients that we know and love today.
Natural beauty is at the forefront of Korean skincare, and Beauty of Joseon aims to provide its customers with products that bring out your best self.
What are Beauty of Joseons bestsellers?
The first product from Beauty of Joseon, the Dynasty Cream is an ultra-nourishing and hydrating facial moisturiser that maintains hydration and aids in reducing the early signs of ageing. Containing numerous naturally-derived Korean ingredients such as rice bran water, ginseng root water and modern ingredients such as squalane and niacinamide to promote a more youthful-looking complexion.
Enhance your natural beauty with the Beauty of Joseon Glow Serum, containing propolis and niacinamide to soothe sensitive skin concerns and even out the complexion. This serum aims to reduce the appearance of redness, even out the appearance of skin tone and texture and nourish the skin to give your skin that dewy look.
Ginseng, a traditional Korean herb that’s been used for centuries for its medicinal properties. Labelled as ‘Shincho’ which translates to herb from the gods, ginseng helps to quickly supply moisture and hydration to the skin. The Beauty of Joseon Ginseng Essence Water works to reduce the early signs of ageing by improving the appearance of fine lines and wrinkles, soothe the appearance of redness and nourish dry skin - revealing a healthier-looking complexion.
How to use Beauty of Joseon serums
Once you have completed your face cleansing and toning routine, take a few drops of the product and distribute it evenly over your skin. Then, gently pat your skin to assist in the absorption of the product.
Is Beauty of Joseon Cruelty Free?
Beauty of Joseon is a cruelty free brand! They do not test on animals and use mostly natural ingredients in all of their product range. All products are also:
- Paraben Free
- Sulphate Free
- Artificial Fragrance Free
- Mineral Oil Free